• Joan Dougherty

    Member
    July 2, 2021 at 6:16 pm

    Joan’s High Concept/Elevator Pitch

    What I learned doing this assignment is how to simplify the pitch.

    Big picture explanation of my lead character’s journey

    A jail guard in a rural village arrests a childhood friend, just returned after a long absence, to keep her from telling their shared story. Once inside, she uses her wits as a storyteller to force his return to the past and to the story he needs to tell.

    Telling the story in the most interesting way

    Goal/unique opposition

    Elevator Pitch

    I’m currently revising a script about what happens when stories long buried begin to surface.

    High Concept

    How does a young man keep his secret safe when someone who knows it returns to the village?

  • Larry Ridlen

    Member
    July 3, 2021 at 3:54 am

    Larry Ridlen’s High Concept/Elevator Pitch

    What I learned doing this assignment is…

    The purpose of a High Concept is not to describe the story. It is to get an emotional reaction. Don’t know about anyone else, but for me, this was a tough one. I’m very detail-oriented and always thought, the more details the better. Having to strip away the details left me staring at the proverbial blank page for a long time, but… It provided me with a different viewpoint regarding my story. It wasn’t the set-up or how my character got into this mess in the first place. It was what happened further into the story where the stakes became really high.

    The elevator pitch, combined with the 10 Components of Marketability, gave me an understanding of what might generate interest from a producer. Focusing on the most marketable single detail might resonate with a producer more than several details I think are cool.

    1. A drug mule gains the power to reshape reality.

    2. A drug mule with the power to bend reality tries to save his girlfriend.

    3. Doing a quick edit on a script about a guy with the ultimate power; merging alternate realities.

  • William Leiren

    Member
    July 8, 2021 at 4:58 am

    W. Leiren’s High Concept/Elevator Pitch…

    1. Main Hook: The main character is trying to road-trip to his perfect life, but his evil twin is racing him there. And only one can claim that perfect life.

    2. The most interesting way possible? Main Conflict: “How do you drive to that perfect life just down the road when the guy in the car next to you is your psychotic doppelgänger?”

    3. Elevator Pitch? “I’m putting a new spin on a horror classic, a crazed road race between the hero and his psychotic evil twin- and winner takes all!”

    4. What I learned doing this assignment are the subtle differences between High Concept, Elevator Pitch, and Logline. Not a lot of difference, but enough to change the tone and direction.

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