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Lesson 12
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2 Replies
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Nick’s Marketing Campaign
What I learnt: For once, I can say that I am ready. I’m comfortable with my query letter. I’ve learned to make hooks using arresting high points in the essential story I’m telling the producer in my query letter, to arrest their attention,
- Read through the 10 Marketing Campaigns and select ONE that you’ll take action on immediately.
I’m selecting Marketing Campaign #6: Marketing to Producers.
2. Taking that campaign, make a plan of action, listing the actions you’ll take.
Research first, then write query letters to Irish producers who have connections with American producers and streaming services, then go after producers looking for similar scripts in service sites that I subscribe to, such as: InkTip, Studio 32, Virtual Pitch Fest, etc.
3. Tell us the first action you are going to take…and take it.
As stated above; and, at the same time, building my network and maintaining it by keeping my projects and discussions out there and current.
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What I learned from this Assignment.
I feel I now have the tools to align my Query Letter to the niche producers for my script. In addition to Campaign #1 I am also going to utilize Campaigns 4, Promoting a Contest and Campaign 10, Attaching Actors. I have found IMDb to be invaluable and for me, one of the most valuable parts of this excellent course. I did notice a reference to “coverage services” at the end of our material, and I need to investigate it!
Joan’s Marketing Campaign:
Lesson 12
1. Read through the 10 Marketing Campaigns and select ONE that you’ll take action on immediately.
I will be doing Marketing Campaign #1: Can’t Travel, but Can Market
2. Taking that campaign, make a plan of action, listing the actions you’ll take.
I will be using Strategies 15,11 and 19, namely targeting small producers and Irish production
companies, sending out my Query Letter and securing an agent /manager.
3. Tell us the first action you are going to take…and take it.
Sending out my Query Letter.
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