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Day 3 Assignments
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14 Replies
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Campaign, Strategies and Tactics Day 3 of Marketing
June Fortunato’s Marketing Campaign for Retirement, a romance
What I learned: It is good to make a plan and post it.
Campaign to see my film, Retirement, streaming and trending on a major streamer, such as Netflix or Amazon – featuring major talent. (Netflix & Amazon demographic contains a large number of seniors) Sell my Romance screenplay, Retirement, to a mid-level budget producer with connections to streamers with the ultimate goal of having my movie produced with star talent for $20 mil
Strategies for my romance- mid level budget ($20 mil) Target mid-budget directors and producers with their work streaming Target actors who’d be great via their agents- and actors I’ve contacted in the past. Target producers who’ve worked with those actors. Target producers of current mid-level budget romances such as “Marry Me” Target producers of women’s scripts Target producers interested in stories about seniors, Viet Nam veterans and Philadelphia
My tactics
Network Return to producers who requested a script through script blast for my previous rom-com. Connect to friends (who are connected to producers) through Philadelphia film office, where I read for their contest (many years)
Connect with Philadelphia producer/directors I know for advice/connections. Connect with linked in producers/directors/actors Contact my connected friends who are actors & those who worked and still work in the industry in LA <b style=”font-family: inherit; font-size: inherit;”>Submit to contests especially those which feature women, and who tend to choose romance as winners.
Query Connect with producers who are interested in stories about older people & pitch
Connect with Sundance and programs that feature unusual voices
Attend conferences, mostly virtual, and network and <b style=”font-family: inherit; font-size: inherit;”>volunteer to work the festival
Potentially fly to LA and set up pitch meetings
Update my linked in profile to feature my latest work.
List script in InkTip.com.
Query Letter blast on ScriptBlaster.com
Attend Pitch Fests, pitching my script.
Send queries to agents with connections to directors of romance, and producers of romance. Hollywood creative- find producers, query and request to pitch on the phone.
Go to local film festival and network. List my logline on every logline site.
Build a network on Social Network sites. Research producers on IMDB.com, and in trade magazines, Hollywood creative, etc.
Give a reading with actors and stream it to invited guests- such as producers, actors, agents.
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Cameron Martin’s Marketing Campaign
What I learned doing this assignment is…This strategy reminds me of a number of Jocko podcasts, where he also lists the differences between tactics and strategies. In short, tactics are limited, short term approaches to fulfilling a goal, while strategies are long term approaches that take precedence. It’s similar to the concept of screenwriting where you have different levels of story beats: beats, scenes, acts, etc, and the overarching theme informs each element down to its smallest component. At the very least, I have a set of strategies and tactics that will allow me fight for my goal. I’m sure a number of these tactics will change and strategies will get adjusted as I learn more through these next few classes. But for now, I have a rough draft of a plan with way more options than just submitting to a contest.
Primary Campaign: Sell a script from outside L.A. within the 2022 calendar year
Strategies: Use mass market vehicles every month until you have a deal.
Tactics…
Contact producers affiliated with similar projects
Contact Studios affiliated with similar projects
Contact friends already in the industry
List your logline on every logline site
Attend conferences close to home
Ask everyone you know to read the script
Build a network on Linkedin
Build a network on Twitter
Build a network on Facebook
Use Models from ScreenwritingU Classes to develop a new High Concept/Low Budget Horror Script every month
Query Letter blast on ScriptBlaster.com
Enter contests to create credibility
InkTip.com listing in quarterly publication and on their site
Don’t spam producers, agents, or studios
Don’t act desperate. No one in this town works with desperate people
Attend Pitch Fests, pitching your script
Attend gatherings in your area via Meetup
Create a YouTube series…
But, Don’t start teaching screenwriting through analysis posts like Savage Books or Lessons From The Screenplay
Respond to Craigslist ads for screenwriters
Utilize a new [free] Marketing Resource daily
Read others’ Marketing Campaigns for additional information/inspiration
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Hey, Cam. I would not mind to participate in the “ask everyone you know to read the script.”
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Sounds awesome, Antonio!
Can’t wait to read yours too!
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PS81 – Dana’s Marketing Campaign
What I learned:
I need to learn how to pitch/sell myself as a screenwriter. Not only to promote my script, but to promote my writing talent to get paid writing assignments from producers/directors.
Campaign
To sell my high-concept, low-budget script First Time Caller within the next year to a producer and/or production house for theatrical or streaming release.
Strategy
Contact producers, directors, and production companies that produce similar high-concept, low-budget films.
Tactics
Target and send query letters to:
1) producers that produce high-concept, low budget thrillers
2) producers that specialize in films with female lead characters
3) actors with production companies looking for films that empower women
Prepare written outlines, treatments (1-3 pages), 2-minutes pitch materials, and 10-minute pitch materials for producers who return interest in my script. (Be prepared!)
Network friends and family working in the industry that have connections to producers, directors, and production houses.
Build and maintain a social network on LinkedIn, Facebook, Twitter and communicate with industry insiders.
Review materials from the “How go Get Paid Writing Assignments” ScreenwritingU course.
Submit my current script to independent film festival competitions (Sundance, Tribeca, Final Draft)
Attend pitch festivals and events
Contact and pitch my script to local film companies with connections to major studios and streaming networks (Netfilx, Prime).
Participate in pitch and networking practice events on ScreenwritingU.
Continue to improve my screenwriting abilities.
Keep writing.
NEVER, NEVER, NEVER, NEVER GIVE UP!
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Campaign, Strategies and Tactics Day 3 of Marketing
Dev Ross’s Marketing Campaign for Caine and Able, a sci-fi thriller
<b style=”font-family: inherit; font-size: inherit;”>What I learned:<font face=”inherit”> That I wish I had known this sooner! I know I shouldn’t belly-</font>ache,<font face=”inherit”> but I’ve had great coverage on earlier scripts – even had them optioned but couldn’t get them into the air! Now I see how I did not follow through. </font>
Campaign to see my film streaming on a major like Amazon or HBO Plus with A-list talent attached. I’d like to network until I can get Spike Lee to direct!
Strategies for my sci-fi thriller is to target producers from films such as DON’T LOOK UP, THE BLACK KLANSMAN, MISSISSIPP BURNING, and the tv show THE MAN IN HIGH CASTLE. Also, target producers who’ve worked with A list actors looking to do something ‘out of the box.’
My tactics: Enter film contests, rejoin InkTip, utilize my other writer memberships that I’ve let go while doing this script. I did that because I always had interest but could never cross the finish line. Use Scriptblaster to get my logline out.
Use my Agent as a resource to get to certain managers.
<b style=”font-family: inherit; font-size: inherit;”>Query: Connect with producers who have experience with edgy films. Reach out to Sundance.
SET-UP pitch meetings in LA via my agent or through writers’ groups. Get agent to introduce me to managers she’s worked with.
Use my former acting contacts in LA to do a table read. Use 6 degrees of separation method to get to Spike Lee.
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Hey Dev,
I hope you can get it to Spike Lee. I met him once and asked him what advice he had for a new screenwriter. He said what so many others do…be unique!
Good wishes,
Lisa
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Thanks, Lisa!!!
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Day 3 – Create a Marketing Campaign – Assignment
Mike O’s – Marketing Campaign
What I learned doing this assignment is your script is like any other product or service. It requires the 5 p’s of Marketing: product | price | placement | positioning | packaging. The product being the script’s genre,; the price is tied in the type of script: a short, a TV episode, a feature length movie; placement has to do with studio, indie, producer(s), manager(s), agent(s); positioning aligns with placement; packaging, the quality of the script’s writing. Having been a marketing director for a medical firm some years back, it makes perfect sense to equate the script with a product and put together a product launch campaign.
I. Tell us your main goal in your overall Campaign statement. Campaign = A systematic course of aggressive activities for some special purpose requiring a combination of strategies and tactics working together for the overall purpose or campaign.
1. Campaign – To attract the attention and interest of a respected agency in order to become a valued client.
——————————————————————————————-II. Make a list of your main strategies. Strategy = A plan or a series of tactics to accomplish a specific goal.
1. First Strategy – research and make a list of the top twenty literary agencies on the west coast who handle screenplays. Do the research.
2. Second Strategy – craft a strong query letter and tailor it to a specific literary agent within an agency. Do persuasive writing
3. Third Strategy – Mail, wait and reach out to the person you sent your query to. Est. a rapport. Use your phone skills to est. a rapport.
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III. Make a list of tactics that fit your strategies and campaign. Tactic = An action taken to accomplish a goal.
1. Tactic – craft a strong query letter with a pitch element.
2. Tactic – mail (email/snail mail) the query to agencies that handle my type of script.
3. Tactic – follow-up. After 3-5 weeks reach out to the person whom you sent the query to.
4. Tactic – pitch a similar script that might more closely align with what you ‘think’ they need.
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DAY 3 – Create a Marketing Campaign
Lisa’s Marketing Campaign
What I learned doing this assignment is that it is possible with the internet to do much more than one would think from a distance.
1. Tell us your main goal in your overall Campaign statement.
To sell my Christmas script outside of L.A. to a producer/production company for theatrical or streaming release.
2. Make a list of your main strategies.
Research and locate producers, actors/actresses who are interested in mid to low budget holiday movies about women.
Find producers, actors/actresses looking for family entertainment: Hallmark, Disney, etc.
3. Make a list of tactics that fit your strategies and campaign.
Create a strong and concise query letter (since I’m east coast). Mail out the query letters. Follow-up later.
Follow contests online and enter the appropriate contests for my script. Complete my next script that takes place in VA and enter the VA Screenwriting competition.
Use mass market media blasts.
Create and learn a pitch. Promote myself.
Build social media: Update my Linked In page to promote my screenwriting skills. Reach out to actor friends and participate on Screenwriting U Facebook pages.
Join more screenwriting sites and publications online.
Complete more scripts to have a larger portfolio!
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Kate’s Marketing Campaign
What I learned doing this assignment is that I need more faith in my script and my capacity to really connect with this assignment. It is hard to do something that I don’t think will pay off.
My campaign goal is to get a script made into a movie from outside LA
3 main STRATEGIES
1) Simultaneous submissions to every producer connected with a specific actor.
2) Do a Social Network campaign to attract producers.
3) connect directly to the potential lead actor(s)
4) connect with producers/directors I met via the Sedona Film Festival
TACTICS that fit your strategies and campaign.
1) – connect via LinkedIn and DMM, Stage 32 and FB
– find via IMB
– pitchfests
– post scripts at Coverfly, ISA, Moviebytes, Stage 32
2) – connect via LinkedIn and DMM, Stage 32 and FB
3) – connect via LinkedIn
– find via IMB
– pitchfests
4) – direct email them via the lists I have
– LinkedIn
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Anna Harper’s Campaign Strategies and Tactics
What I learned from this assignment; I learned that it is important to thoroughly go through all the materials for marketing we have been given and see what is a good fit. I also learned that I need to spend some time every day working on my marketing.
MAIN GOAL
Sell the scripts I have, in the next 6 months (December 2022)
Line up a producer for the next scripts adapted from my books by December 2022.
MAIN STRATEGIES
MARKET high concept only
IMBD use to find producers with similar movies
use IMBD to cross reference actors and their producers
TACTICS
Approach two producers who I have connections with.
Use Virtual Pitch Fest to gather more data on appropriate producers to contact
Use a community contact to link with others in the industry
Use one of the examples in the class, ie offering the first 3 pages (and include 10)
Check out all the resources provided to us in the class to see what fits.
Look for an opportunity to pitch in Holywood virtually.
Link online with my ScreenwritingU classmates
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Antonio’s Marketing Campaign
What I learned doing this assignment
Knowing how to develop a campaign is like having a roadmap to a desired destination. This is an important tool to know the relevancy of every step, track down progress, avoid frustration, and prevent losing perspective or direction.
1. Tell us your main goal in your overall Campaign statement.
To sell from out of town to studios (whenever ready)
2. Make a list of your main strategies.
- Continue developing as a writer (ongoing)
- Create a portfolio of marketable scripts (August 2022 – April 2023)
- Create a presence (January 2023, ongoing)
- Create a network (phase 1: August to December 2022, ongoing)
- Sell a low budget script (July 2022 – July 2023)
3. Make a list of tactics that fit your strategies and campaign.
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I. Continue developing as a writer (ongoing)
1. Develop pitching skills
2. Review past ScriptwritingU courses
3. Continue taking ScriptwritingU courses, exchanging feedback
A. Take ScriptwritingU course on Binge Series (after WIM)
B. Write at least one TV project (January – July 2023)
4. Continue exchanging feedback with Pro Series 81 alumni
5. Join ScriptwritingU Alumni group (August 2022)
6. One-two-seven-catorce
A. Read/analyze ONE script per week
B. Watch TWO movies per week
C. Write/rewrite at least SEVEN pages per week
D. Dedicate CATORCE hours per week to prep stories
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II. Create the portfolio of marketable scripts (August 2022 – April 2023)
Complete three MARKETABLE scripts
– Continue rewriting the Pro Series product
– Develop two more scripts within the next 6 to 9 months
– Write a low budget script
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III. Create a presence (January 2023, ongoing)
1. Establish a presence: InkTip
2. Join selected competitions
3. Go for writing assignments
4. Develop one of the scripts into a web series
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IV. Create a network (phase 1: August to December 2022, ongoing)
1. Join ScriptwritingU Alumni group
2. Explore social media
3. Explore existing networks
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V. Sell a low budget script (July 2022 – July 2023)
1. Continue developing as a writer
2. Create a portfolio of marketable scripts
3. Create a presence
4. Create a network
5. Get representation
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This reply was modified 2 years, 9 months ago by Antonio Flores.
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Anita’s Marketing Campaign
What I learned doing this assignment: There were a variety of tactics and strategies I had not considered before this assignment, which I will now employ. Having the ability to change tactics and strategies along the way reminds me to keep the main goal in mind while remaining flexible.
1. Tell us your main goal in your overall Campaign statement.
To sell my high-concept, mid-budget script LIFE CHOICES within the next year to a production company for theatrical or streaming release.
2. Make a list of your main strategies.
Create and build my Brand and promote it.
Target mid-range producers and actors who have shown an interest in social issues.
Research and Target producers who have connections to actors with an interest in abortion rights.
Approach Managers for possible representation.
Pitch Online via Stage 32 and Roadmap Writers either in writing or by Skype.
3. Make a list of tactics that fit your strategies and campaign.
Send query letters
Enter contests
Have as many people as possible read my script
List my script on Inktip.com
Chat my script up on Stage 32 Writer’s Room
Request invitation to join Hal’s LinkedIn network
Join Twitter and follow producers I wish to connect with
Perhaps get coverage from Blacklist
5. Use your Word program, make the campaign look pretty, and put it up on the wall in front of you.
Not sure what this means? But I do intend to create a Pitch Deck (via CANVA) for the screenplay and keep that visual representation in front of me.
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