Lesson 12

[Timothy Barley]

Tim Barley’s Marketing Campaign

What I learned from doing this assignment is that I have already started creating the marketing campaign!

I’ve selected marketing campaign #1 (Can’t Travel – although I CAN and DO live in LA), with a specific emphasis on strategies 5-9 (building a fan base).

The first action I am taking is to create the social channels around the title (currently not published), and share items that will create buzz and create fans.

[P.G. Sundling]

P.G. Sundling’s Marketing Campaign

4. Answer the question “What I learned doing this assignment is…?” and post it at the top of your work.

There are many different ways to achieve your goals. They all require planning and follow-through. I’m going to play to my strength and build more credibility.

1. Read through the 10 Marketing Campaigns and select ONE that you’ll take action on immediately.

Marketing campaign #7: Building Your Network

I already have some contacts with people that work at entertainment companies, but I need to have a larger body of work to take advantage of them. I also have a fanbase already, but I need to grow it with more content.

2. Taking that campaign, make a plan of action, listing the actions you’ll take.

#1. I’m going to double the quality of my first novel, even though it’s already won an award and been a finalist in multiple contests.

#2. I’ll write the 2nd and 3rd book. Large parts of plotting for both books are done, but it will still take a while to collect my notes and write them.

#3. After three books are ready, a large book marketing campaign.

#4. Build from small fanbase I have to a much larger fanbase with more books. I’ve had a fan buy 5 copies of the book to give as gifts, so I know even the first edition could inspire fans. The 2nd edition is even better.

#5. Volunteer with a producer friend of mine that I’ve already had business dealings with.

#6. Use the success of the book campaign to build credibility when approaching producers.

3. Tell us the first action you are going to take…and take it.

#1. I’m going to double the quality of my first novel. I’m almost 50% done with this first step, and it’s going well.

[Wendy Weising]

Wendy Weising’s Marketing Campaign

What I learned doing this assignment is it’s really about taking one step at a time.

Marketing Campaign #7: Building Your Network

1. Continue to connect with other industry professionals on social media.

2. Finish at least three screenplays.

3. Start contacting connections.

• This reply was modified 1 year ago by  Wendy Weising.