Lesson 12

[Eric Humble]

Eric Humble’s Marketing Campaign

What I learned doing this assignment is: that I can market from anywhere and have a real chance to get my project in front of producers who can make something happen with it. I’ve marketed projects during Phases 2 and 4 of MSC and during the Fearlessness As a Writer course, and also at an Inktip pitch fest, so this will be my fifth experience taking a project to market. With the WGA strike, I won’t begin marketing until everything is resolved in a few months (or whenever it happens to be), which is fortuitous because I’m still behind in writing the actual pilot script. So once I get the writing completed and elevated as best I can (I hope to goo to coverage and ultimately get a recommend), I’ll begin working with the producer list I’m building.

This has been an amazing course. I’ve learned so much about TV writing, which has been mysterious to me until now, and I can’t wait to apply these skills to future TV and even feature writing projects!

1. Read through the 10 Marketing Campaigns and select ONE that you’ll take action on immediately.

MARKETING CAMPAIGN #1: Can’t Travel

2. Taking that campaign, make a plan of action, listing the actions you’ll take.

-Build a list of at least 500 producers whose contact info is listed on imdbPro

-Build connections with producers on LinkedIn

-Send out query letters via email and LinkedIn

-Call producers and use phone/elevator pitches

-Meanwhile, submit my pilot to contests so that I can build credibility and request recommendations

3. Tell us the first action you are going to take…and take it.

I’m building my producer and linkedIn connections. Due to the WGA strike, I won’t be initiating any marketing until everything is resolved so that I don’t inadvertently cross any picket lines. But once the strike is resolved, I’ll begin sending out Query Letters and making phone pitches based on my list.