Lesson 12

[Nat Melvin]

Natalie’s Marketing Campaign

WIL: Conducting a good marketing campaign takes time and intense preparation.

My Choice: Marketing Campaign #6: Marketing to Producers

Strategy 1: Great Writing Is the Key to Success
Action: Complete and elevate my pilot episode, get good coverage, then get it ready for marketing.

Strategy 11: Send out Good Query Letters
Action: Get feedback, elevate if necessary, and get my Bible and QL ready for marketing

Strategy 7: Get a Recommendation
Action: Connect with my extensive network of producers and ask for genre specific introduction to their connections.

Strategy 8: Meet Producers on LinkedIn
Action: Expand my network of producers with the purpose of introduction of my new project

Strategy 14: Select Contests (Pitching Meetings w Network Producers)
Action: I may try to talk myself into pitching via well known pitching platforms

[Jerry Robbins]

Jerry Robbins Marketing Campaign
What I learned doing this assignment is that there are several ways you can go about marketing and you should choose the ones that are most suited to you.
Marketing Campaign #1: Can’t Travel
Strategy #1: Great Writing is the key to your success. Elevate your writing to a professional level.
Strategy # 5-9: Build a fan Base of fans that will recommend you to their connections
Strategy #14: Select contests that get industry recognition. Some provide feedback, access to producers, and recognition.
Strategy #15: Target Small producers and Indie producers who are looking for new writers and you can get access to.
Strategy #11: Send out quality query letters, which work well with small producers, indie producers and boutique agencies. Main hook, short, interesting.
Other:
Strategy #5: Getting Recommendations from people I know in the industry,.
Strategy #8: Meet Producers or actors on Linked In, Facebook, and Twitter.
Strategy #9: Six degrees of separation

• This reply was modified 11 months, 3 weeks ago by  Jerry Robbins.

[Margaret]

Margaret’s Marketing Campaign
What I learned doing this assignment: Discovered my marketing campaign.
Marketing Campaign #1: Can’t Travel
Strategy #1: Great Writing is the key to your success. Elevate your writing to a professional level.
Strategy #14: Select contests that get industry recognition. Some provide feedback, access to producers, and recognition.
Strategy #15: Target Small producers and Indie producers who are looking for new writers and you can get access to.
Strategy #11: Send out quality query letters, which work well with small producers, indie producers and boutique agencies. Main hook, short, interesting.
Other:
Strategy #8: Meet Producers or actors on Linked In, Facebook, and Twitter.

[Art Blum]

What I learned is to pick a marketing campaign most suited to your personality.

#3. Get an agent or a manager. This is the method that worked for me in the past. I sold scripts. Downside, lots of friction I had with these folks.
#4 Promoting a Contest Win: I did get it sent out by the contest. But they seemed to make a half-hearted effort.
#6 Marketing to Producers. I like the lecture on figuring out on IMDb what producers, production companies are most suited for me and targeting them with query letters. This seems more my style.
#7 Kickstarter campaign. I like making sizzle reels. Maybe that will help.

Really enjoyed the class. Felt I got a lot out of it. My pilot’s been getting better and better feedback at contests and critique services.

• This reply was modified 11 months, 2 weeks ago by  Art Blum.

[Lenore]

BWTV Lesson 12

Lenore Bechtel’s Marketing Campaign

What I learned doing this assignment is that marketing is time consuming and boring, but I’m glad to have an actual assignment that forced me to start it.

I choose to start with the Getting An Agent marketing campaign. Feedback confirms that my 5-season bible and pilot are rep-ready, but I have no connections to get me a recommendation.

Instead, I’m counting on my query letter, finalized after many versions and improved with feedback from classmates.

I spent much too long compiling a list of 99 agents’ and managers’ email addresses.

My plan went into action today when I sent queries to A through E on my list. Five bounced badk because of bad email addresses.

I will keep sending until I get through all 99 and hope I’ll be busy after that replying to requests for my bible and pilot.

This has been a great class, but only the reponses I get will let me know if my script is truly binge worthy. I’m grateful for the connections I’ve made with classmates and wish for our mutual success.

[Jeff Chase]

Jeffrey Alan Chase’s Marketing Campaign

What I learned doing this assignment is that starting with ONE campaign and incorporating a combination of other campaigns can create a powerful, full-featured campaign.

I am using the following campaigns to market my BW AI project. They are:

#1: Can’t Travel, but Can Market – I can travel but choose not to at this time.
#3: Getting An Agent – I recently signed with a literary agent in L.A.
#5: Getting Recommendations – I recently received a coverage RECOMMEND on, The Backpack
#6: Marketing to Producers – I am going to concentrate on contacting the top 50 Christian/Faith based producers and productions companies.
#7: Building Your Network – I have a good database of producers and will continue to build it by contacting small production companies who have been involved with Christian and Faith based projects.

• This reply was modified 10 months, 2 weeks ago by  Jeff Chase.