Lesson 12

[Paul Hallasy]

Paul Hallasy’s Marketing Campaign
• Marketing Campaign #6: Marketing to Producers
Using IMDB Pro, Select:
Titles: Top Moviemeter
Title details:
Movie
Genre: comedy
Production & Release Details: 8/10/2014-8/10/2024
Box office:
Production budget range: $15-40M
I thought of adding the word “gay” under Title Details ((even though that’s not the main focus of the script) to narrow the scope. Good idea? Another word I considered was “80s” or “80s music.”
Email producers I find above. If no email address, use physical mail. (I work M-F 9-6.)

[Brian Bull]

BRIAN BULL – Marketing Campaign

What I learned today is…I need to continue on and get it done!!!

ASSIGNMENT

Read through the 10 Marketing Campaigns and select ONE that you’ll take action on immediately.

MARKETING CAMPAIGN #6: Marketing to Producers

2. Taking that campaign, make a plan of action, listing the actions you’ll take.

Strategy 1: Great Writing is The Key To Your Success

Since you are asking them to make your movie and possibly risk millions of dollars, quality of writing is very important. Do whatever it takes to elevate the writing… and your pitch.

I will be rewriting my script and adding a few scenes to improve the length.

Strategy 8: Meet Producers on LinkedIn, FB, and Twitter.

Following them on Twitter, friending on Facebook, and connecting on LinkedIn can do wonders for your network. Of you act professionally (no stalking or hounding them) and you have a great pitch, some of them will request your script.

I will also continue to build my network as I am doing my rewrite.

3. Tell us the first action you are going to take…and take it.

I am starting the rewrite/additional writing as soon as I post this!

• This reply was modified 7 months, 3 weeks ago by  Brian Bull.