Lesson 12

[Paul Hallasy]

Paul Hallasy’s Marketing Campaign
• Marketing Campaign #6: Marketing to Producers
Using IMDB Pro, Select:
Titles: Top Moviemeter
Title details:
Movie
Genre: comedy
Production & Release Details: 8/10/2014-8/10/2024
Box office:
Production budget range: $15-40M
I thought of adding the word “gay” under Title Details ((even though that’s not the main focus of the script) to narrow the scope. Good idea? Another word I considered was “80s” or “80s music.”
Email producers I find above. If no email address, use physical mail. (I work M-F 9-6.)

[Brian Bull]

BRIAN BULL – Marketing Campaign

What I learned today is…I need to continue on and get it done!!!

ASSIGNMENT

Read through the 10 Marketing Campaigns and select ONE that you’ll take action on immediately.

MARKETING CAMPAIGN #6: Marketing to Producers

2. Taking that campaign, make a plan of action, listing the actions you’ll take.

Strategy 1: Great Writing is The Key To Your Success

Since you are asking them to make your movie and possibly risk millions of dollars, quality of writing is very important. Do whatever it takes to elevate the writing… and your pitch.

I will be rewriting my script and adding a few scenes to improve the length.

Strategy 8: Meet Producers on LinkedIn, FB, and Twitter.

Following them on Twitter, friending on Facebook, and connecting on LinkedIn can do wonders for your network. Of you act professionally (no stalking or hounding them) and you have a great pitch, some of them will request your script.

I will also continue to build my network as I am doing my rewrite.

3. Tell us the first action you are going to take…and take it.

I am starting the rewrite/additional writing as soon as I post this!

• This reply was modified 11 months ago by  Brian Bull.

[Kenneth Johnson]

Kenneth Johnson – Marketing Campaign
What I learned from this class is that I can now look at selling my script from the Producer’s point of view. This is a significant business decision on their part and represents a multimillion dollar gamble. It is my job to make that decision less of a gamble and closer to a sure thing. I have the tools to let them make that decision in my favor. “And if I ever go looking for my heart’s desire again, I won’t look any further than my own backyard. Because if it isn’t there, I never really lost it to begin with!”

1. Read through the 10 Marketing Campaigns and select ONE that you’ll take action on immediately. – Marketing Campaign #6: Marketing to Producers.

2. Taking that campaign, make a plan of action, listing the actions you’ll take. – First I will do another re-write on my script to make sure it completely lives up to the pitch created in this course. Next I will polish the query letter. Then I will practice the phone/elevator pitch and the answers to producer’s questions. My primary thrust will be emailing my query letter to the list of producers that I generated who do war movies and black-themed stories.

3. Tell us the first action you are going to take…and take it. – My first action will be to do the re-write of my script.