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Lesson 6
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8 Replies
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<b style=”font-family: inherit; font-size: inherit;”>Subject:<b style=”font-family: inherit; font-size: inherit;”> Monica’s High Concept/Elevator Pitch
What I learned doing this assignment are different ways to work a pitch.
Tell us your High Concept and Elevator Pitch.
1. To find your main hook, give us what is most unique about your lead character’s journey from a big picture perspective.
Conall, and his Alien partner, have to save the world from a crazed rich guy who wants to use an ancient artefact that manipulates time to rule the masses.
2. How can you tell it in the most interesting way possible?
Dilemma: Doesn’t
believe in Aliens but has to work with one.<div>Main Conflict:
Stop the villain from using an ancient artefact that manipulates
time.What’s at stake? Security of the world.
Goal/Unique Opposition: Belief system.
3. Using the 10 Components of Marketability, what is your Elevator Pitch?
How do you save the world when you don’t believe in aliens and have to work with one to rescue an ancient artefact that can change the course of history?
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WIM 2 Module 10 Lesson 6 – Great Pitch 1 – High Concepts and Elevator Pitches
Lisa Long’s High Concept/Elevator Pitch
What I learned doing this assignment is that it is difficult to crunch a whole story into one sentence and a pitch. It requires working and re-working it.
High Concept: A 12-year-old aspiring dancer is abandoned by her mother with a man she’s never met to live above his seafood restaurant on the Chesapeake Bay.
Elevator Pitch: 12-year-old Molly is abandoned by her mother with Edgar, a man she’s never met, to live over his restaurant on the Chesapeake Bay. Edgar says go to school and work in the restaurant, no dancing. Molly has to figure out how to adapt to a new place and how to follow her dream of dancing at the NYC Ballet!
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Lynn’s High Concept/Elevator Pitch
I LEARNED from this lesson that my story is a bit weak on conflict (though I’ve jazzed that up), but I can still put it in the best possible light with these High Concept and Elevator Pitch instructions.
The elevator pitch assignment also brought to mind the “major news story” that inspired my script — we actually lived through and suffered the great Texas freeze and grid failure of 2021. Fortunately we had our goose-down comforter and several other comforters from when we lived up north :). Unfortunately we have an all electric house and were not able to cook or make coffee, etc etc. And then we had to listen to skeptics harking on climate change as a hoax and wind power causing the grid failiure, with me having difficulty explaining the increasing severe freezes are caused by global warming….
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HIGH CONCEPT (using DILEMMA):
Would an eco-activist give up her goal of promoting alternative energy to marry the man she loves, who’s obligated to work for an oil engineering consultancy?
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ELEVATOR PITCH
A. Using a MAJOR NEWS ITEM: I’m writing a story involving a great Texas freeze and grid-failure, worse than the one in 2021, and how skeptics use it to claim climate change is a hoax and wind turbines caused the grid to fail.
B. Using the HIGH CONCEPT: I’m finishing up a story that asks would an eco-activist give up her goal of promoting alternative energy to marry the man she loves, who’s obligated to work for an oil engineering consultancy on deep Arctic Ocean drilling?
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Amy’s High Concept/Elevator Pitch
What I learned doing this assignment is you need to be able to sell your idea in one sentence.
1. To find your main hook, give us what is most unique about your lead character’s journey from a big picture perspective.
Unlike most stories where a commoner becomes royal, the protagonist in my story goes from being a royal to being a commoner.
2. How can you tell it in the most interesting way possible?
Main Conflict- Stephanie has been a princess her whole life. She doesn’t know how to do anything else, but she has no choice unless she can find a way to keep on being a princess.
What’s at stake?- Stephanie being a royal and all the privileges that come with it, or accepting that she’s only a commoner and figuring out how to live beneath what she is used to.
3. Using the 10 Components of Marketability, what is your Elevator Pitch?
A princess loses her royal status and finds herself Unroyally in Love.
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MODULE TEN LESSON SIX ASSIGNMENT
FRAN’S HIGH CONCEPT/ELEVATOR PITCH
WHAT I LEARNED: I’m really learning the art of writing loglines here, and not just high concept or elevator pitches. I’ve come a long way from my first attempts.
The high concept sound smoother, better. I’ll keep working on them.
MY VISION: I want to write great movies. Movies that are magical, movies that move people and tell the truth. I want to write movies that stars will want to be in.
HIGH CONCEPT:
A young, conventional, news reporter is sent to write a story for his father’s paper on the ‘race of the century’ between the Natchez and the Robert E. Lee. What he didn’t expect was to fall in love again with the woman he least expected: his dead fiance’s more than free-spirited cousin.
ELEVATOR PITCH:
Sent to report on a decades long grudge match between the captains of the Natchez and the Robert E. Lee, a young, conventional news reporter finds himself falling in love again with the woman he least expected: his dead fiance’s–more than free-spirited–cousin.
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Renee’s High Concept/Elevator Pitch
What I learned doing this assignment is how to sell an idea in one sentence.
High Concept (using Goal/Opposition)
When a young girl is snatched by a mysterious creature while camping, a troubled young woman must find a way to defeat it and bring the girl home alive.
Elevator Pitch
I’m finishing up a story that asks the question is bigfoot real?
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Andrew Boyd’s Hooks and Elevator Pitch
What I’ve learned from this assignment:
The difference between a hook and an elevator pitch. One tosses the bait, the other reels ’em in. The hook snares the heart, the pitch drives it deeper, and also appeals to the head.
Hooks:
Can a few good men turn evil around, or will they be torn apart trying?
In the shadow of World War 2, a powerful story of redemption and revenge.
Elevator pitch. In answer to ‘What are you working on?’:
The screenplay Hitler’s Choirboys: In the shadow of World War 2, three good men and a troubled hustler must bring Hitler’s henchmen to justice. Fail and the flames of war could rise again. A powerful untold story of redemption and revenge from the world’s greatest trial at Nuremberg.
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High Concept and Elevator Pitch.
What I learned is that it is difficult to put everything into one sentence and make it interesting.
Dilemma: A rock star is diagnosed with a terminal disease and has to get his life in order.
Main Conflict: He wants to create a legacy for those he left behind during his pursuit of fame.
Goal/Unique Opposition: to make amends; create his own family support system; fall in love.
1. What if the happiest year of your life was the year you died?
2. When an aspiring rock star is diagnosed with a terminal illness, he is determined to create a legacy of love for each of those he may be leaving behind.
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